Philip Kotler, et. Al. <br/><br/>
Marketing Management 

 - 13th ed. 
 - Delhi:  Prentice Hall,  2009 
 - p. ; 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M